Accurad

Branding | Packaging | Website Design

How do you make a product appear Sleek & Rugged?

AccuRad is new Personal Radiation Detector (PRD) on the market designed to accurately lead users to the source of radiation. Its primary purpose is to serve emergency responders in the line of duty. What does that look like? AccuRad needed to appear sleek and technical yet rugged and defensive.

Designed at thrive
Design and Art Direction Bethany Whitlock | Design Maddie Smith