Georgia Innocence Project

Branding | Visual Identity | Website Design

Georgia Innocence Project needed help. Their old brand was dated, grungy, and quite frankly a bit scary. Not only that, they were constantly losing donations to other, unaffiliated, innocence projects due to lack of brand recognition.

We knew we could help giving the cause a fresh new look that not only inspires hope but also acknowledges the gravity of the cases they are fighting for. The new identity not only highlights the individuals they are representing but also tells their story to prompt action for a better tomorrow.

Designed at Thrive in collaboration with Sherri Copeland.