Wax On Wax Off

Packaging Design

Following up on the branding created for Bodhi Kitchen, they came back with an exciting new project, packaging for their house beer Wax On Wax Off. Naturally I wanted to incorporate a nod to the namesake of the beer, The Karate Kid. As I jumped into design I couldn’t help but tie in the iconic motif from Ralph Macchio’s headband worn throughout the course of the movie. The can also features a flip-can design rotating the name mimicking the name of the beer, Wax On Wax Off.

Designed at Fathom Creative
Design & Art Direction: Bethany Whitlock | Project Management: Jo Zhou