Children’s Law Center

Event Design | Visual Identity

Children’s Law Center approached us with the goal of rebranding their annual fundraising event, Helping Children Soar. As a non-profit organization dedicated to assisting DC's underrepresented children and families through legal means, they needed a visual identity that captured both the complexity of their work and the hope they provide for a brighter future.

My goal was to identify and create a visual motif that represented the beauty and intricacy in the work that Children’s Law Center was doing and I found that in kaleidoscopes. Just as each case CLC handles requires a unique perspective, we designed each kaleidoscope with its own pattern and array of colors.

The Helping Children Soar event was a resounding success, attracting new sponsors and generating increased revenue to support the organization's mission of helping more families in the upcoming year.

Designed at Fathom Creative
Design & Art Direction: Bethany Whitlock | Creative Direction: Kat Scott | Project Management: Jo Zhou