Parker Pens Packaging

Packaging Design

The goal of the Parker Pens holiday packaging was to create a festive box while still celebrating the heritage of the brand. The Initial concepts for the packaging emphasized the details of the pen with inlaid foil and detailed patterning of the pen's nib. The concept that went to production was more overtly festive with an all over rose gold box and tactile facets covering the front.

Designed at thrive
Design & Art Direction: Bethany Whitlock