Aria

Branding | App Design

Aria is a concept line of vapor technology inhalers that needed a brand. The goal for the branding was to create an identity that was both sturdy and medical while still having a softness to it. The final branding was inspired by the alchemical sign for air and was accompanied by a custom drawn wordmark.

In addition to the branding, an app concept was developed to accompany the inhaler. The goal for the app was to allow the user to easily see what the local conditions were for asthmatics, consult with doctor, as well as ‘call’ your inhaler in case it was missing.

Designed at thrive | 2016 Red Dot Concept Award
Design & Art Direction: Bethany Whitlock