Libbey Prologue

Packaging Design


Libbey Glassware partnered up with a group of artisans to create a stunning line of handcrafted glassware to be premiered at the International housewares show in Chicago. The goal for the packaging and branding to was to create a sleek and elevated experience that would celebrate the handcrafted nature of the product. The process began with theme boards to nail down the exact personality of the product before creating concepts. The final packaging was simple yet elegant, celebrating from the soothing blues of the glassware.

Designed at thrive
Design & Art Direction: Bethany Whitlock 

Libbey Urban Story

Packaging Design

Urban story is a line of serveware and beverageware from Libbey marketed towards millennials. Each product in the Urban Story line is designed to be attractive and yet functional so that it can seamlessly work in even the smallest spaces. This packaging steps out of the box for Libbey, as each panel is unique giving the user a different experience depending on how they look at the box. The final packaging including a short bio of someone telling their ‘urban story’.

Designed at thrive
Design & Art Direction: Bethany Whitlock